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Should a Small Business Logo Design be different from Large Business Logos Designs?

Different individuals have different views on the issue of custom logo design. A considerable number of people think that there is a huge difference between a small business logo design and large business logos design. In contradiction to this, the other theory is that business logos design should be given equal importance for both small and large businesses.

According to the first perception, small businesses have a limited area of operations so the logo design made for small business concerns should be simpler than a business logos design for large corporations. In support of this notion, it is also said that small business companies only have to cater to a specific type of customers or clientele. Therefore, a small business logo design has to be devised keeping this aspect in consideration.

Those who tend to differ from this conception are of the view that business logos design is part of the face value of any sort of business big or small. It is the essence of identity for each and every type of business. The only difference that arises in the concept of business logos design as a whole is the nature of a particular business type and the products and services offered. This only implies that personal care products companies will not have carpentry tools illustrated in their business logos design and an ice cream manufacturer’s logo design won’t show a business logos design with tea leaves or coffee beans.

So what is the answer to whether a small Business Logo Design is different from Large Business Logos Design or not? Reading the above theories in detail and a very careful analysis of both concepts reveals what is described below.

The shortest and quickest answer to the question is NO. A small business logo design should be given the same kind of significance as logos designs for large businesses. In fact the size of a business doesn’t matter in a logo design, only the type of products or services might be a difference.

This reiterates the significance of a logo design in branding identities and adding value to names, products and services.

End Note: The contents are the view points of the author and questions/responses are MORE than welcome.